Ingrid Middag

Texts, long or short, smooth or businesslike; Ingrid writes them. No problem. She is also a visual thinker, visualises quickly and is creative. This comes in handy when creating content for the app, promotional cards, books, websites and what not. Is one of the few to water the plants in the office, caring as she is. Often goes out with a camera and shoots the most beautiful pictures. Which in their turn come in handy for AbelLeisure!

Wil Sistermans

The man behind the scenes. Or should we say ‘behind the screen’? He sees a lot of data go by… He develops the back-end of our AbelLife Route App and sets up dashboards for reading data from sensors. The world of Intelligent Public Space Management provides plenty of new challenges for this technical man.

Geert Weijers

As a project manager, he likes to keep an overview. And if adjustments need to be made, no problem. This native of Twente with a background in tourism and events likes to look for possibilities and solutions. Ensuring that a project can be completed above expectations; that makes him happy. As an ‘outdoorsman’, Geert often goes into the woods with the dog and pedals away for miles on his mountain bike. He also loves music, good films and motorcycling.

Janine Drabbe

Ever since AbelLeisure started, this behind-the-scenes organiser has been busy with the company. She makes sure all loose ends are tied up. And, not unimportantly, she gets rid of what Jeroen (her better half) leaves behind. Now keeping the financial records in order, she is also visible in front of the scenes. To relax, she likes to get on her cycling bike and is regularly on the tennis court. A sporty lady, in other words.

Michel Ruiterkamp

Michel is our technical man. Born and raised in Gelselaar, this local energetically sets to work. In the workshop, he ensures thorough preparation. Once in the field, he immediately sees how the product blends into its surroundings. This is how he makes ‘outside’ more beautiful. Michel cannot live without music. In his spare time, he plays guitar with his band, where he is also good at singing, and he enjoys going to concerts.

Diederik Bronsvoort

This man with a dry sense of humour does not like to sit still and prefers to work outside, while whistling. So he joined AbelLeisure’s field staff after an office job elsewhere. An extra pair of hands comes in handy when installing new walking and cycling networks. Diederik likes tidiness and structure. In his spare time, he is a passionate guitarist and enjoys going for a ride around town on his Honda cafe racer.

Lenny Bulthuis

Working from Groningen, Lenny is working on the project ‘In het spoor van De Ploeg’. As a child of the Groninger Hogeland, the landscape, culture and heritage are very dear to her. She also has a great love of the arts and feels a great connection with the artists of the Groninger art group De Ploeg.
All this knowledge comes in handy in her work, such as shaping the project concept and bringing entrepreneurs and institutions together.

Information panels Middelstum

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Producing and installing a 3D information panel in the centre of Middelstum, producing and installing seven smaller information panels giving more info on the history of the village and signposting a walking tour.

A large information panel (900×600 mm) produced from BioPanel placed on a corten steel frame. The panel features a map of Middelstum, indicating the various historical places and the walking route. This panel is located near the church, in the middle of the village.

In addition, seven smaller information panels (A4) were made, with information about the respective building or historical site. These panels have also been placed on corten steel frames.
One of the panels was funded by the project In het Spoor van De Ploeg and provides info on the Evening Drawing School in Middelstum, where Ploeg painter Jan Altink used to teach.

The footpath is marked by small signs with route arrows. In the neighbourhood of the two local jetties/harbours, signs have been mounted drawing the attention of passers-by to this walking route. The route is signposted both left and right.
The design is in line with the brand style of Marketing Groningen and Marketing Eems Delta.

Municipality of Eemsdelta and Trade Association Middelstum

Limburg Trail

Many tourists associate Limburg with the Heuvelland region. But Limburg is more than that: the National Parks Maasduinen, the Meinweg, the Groote Peel and the intermediate areas such as the Leudal or the various stream valleys South Limburg have great, tourist potential. Now they are still ‘stand-alone’ areas, while walking between these landscapes is also beautiful. The natural beauty in Limburg does not stop at the border of a landscape!

In this project, we will connect the three National Parks and the South Limburg National Landscape and tell the story of the landscape.


We do this by connecting existing walking routes and junction networks throughout Limburg and combining them with regional dishes and special overnight accommodation. We explicitly involve entrepreneurs in the realisation and open up the Limburg Trail via existing junctions and the RoutAbel app.


We do all this sustainably and with a focus on continuity. Once the Limburg Trail has been developed (and the development project thus ended), that’s when it all begins. The project results, including a revenue model, will be transferred to a local foundation that will continue to do maintenance and promotion from the proceeds of the Limburg Trail, thus ensuring continuity. Our goal is for this to become a current, successful trail with history.

We do this by working with route agencies, volunteers and entrepreneurs to set out the Limburg Trail as a continuous, multi-day walking route from northern to southern Limburg and vice versa. The Limburg Trail thus meanders from Mook to Eijsden over the most beautiful hiking routes in Limburg.

Signposting express bicycle route F344

Sustainably signposting the F344; a new express cycle route between Apeldoorn and Deventer. These cities are part of the Cleantech Region, which aims to become the most sustainable region in the Netherlands.


Pictures: AbelLeisure


                                        Picture: Witteveen+Bos

We have produced and supplied 370 BioPanel signs, both bicycle signposts and DOR signs. Our BioPanel is made from renewable raw materials, is circular and has minimal C02 emissions. Thanks to this sustainable signage, NBD has reduced as much as 3072 kg of CO2 compared to its aluminium variants.

Read more at:

Cleantech Region and NBD (National Signposting Service)

Sailing through Groningen

HISWA Association and 12 enthusiastic water sports entrepreneurs have joined forces to put the province of Groningen on the map as a boating destination. For a day’s sailing on one of the lakes or a multi-day trip through this versatile province. AbelLeisure was asked to develop eight digital sailing routes, a book and information panels so that (even) more people will discover Groningen from the water.


Boating book & digital routes
AbelLeisure has developed eight multi-day boating routes, attractively presented in a photo-rich book. For each route, you will also find a number of tips for exploring Groningen further on foot or by bike. This will make your stay in Groningen even more fun! The routes are linked to the unique themes of Marketing Groningen, each of which tells you its own story about the special nature, culture and history:
• Wadden Sea World Heritage Site
• Battle against the water
• Peat colonies
• Borderland, Fortress Land
• Borgen, the castles of Groningen
• Grain Republic
• Hanseatic League & trade


All eight boating routes are available in the RoutAbel app, which navigates you and tells you special stories along the way. Stories about centuries-old fortified towns, the peat colonies or the battle against the water. And you get tips: where to moor, which bridge to operate yourself and where is the nicest terrace? You can download the RoutAbel app for free in the Apple or Google appstores.

Information panels
In addition, 11 information panels have been developed from BioPanel, a bio-based plastic composed of renewable, plant-based raw materials. These panels show a sailing route that can be started from the respective marina. They have been placed at participating marinas.


Sailing through Groningen is a collaboration between HISWA Association, Marketing Groningen, Routebureau Groningen, AbelLeisure and eleven marinas. Made possible partly thanks to a contribution from the Province of Groningen.

Didam Liberation routes: memorial posts, route booklet and digital routes

Developing digital Liberation routes in and around Didam, memorial poles and a route booklet so that local stories about the war and liberation are captured.


– Six digital routes (5 walking/1 cycling) in our RoutAbel app with stories, photos and videos about the war time in Didam.
– Eighteen corten steel memorial poles. These are placed along the routes, so you experience the stories about the war and about the liberation at the place where they actually took place.
– Colourful route booklet with brief info and two inserts with a walking and a cycling route. In addition to the digital version, the other routes can also be downloaded via a QR code.

Together, these three products narrate the far-reaching events that took place in and around Didam in the period 1940-1945.



Archaeological Society Didam

Lecterns exhibition ‘Over water, over land’ in Roosendaal and Essen (B)

Realising and placing eight lecterns on the route of the temporary duo exhibition ‘Over water, over land’ (on the theme of transport) in Roosendaal and the Belgian town of Essen, at points in the landscape that are relevant within this theme. The aim of this exhibition is to highlight the connections over water and land between the two places.


Eight lecterns consisting of an oak frame between which a sustainable BioPanel (A3 size) is placed. The wood comes from a Dutch estate.

Museum Tongerlohuys in Roosendaal and the Cart Museum in Essen (B)

Tourist radar Sallandse Heuvelrug

Nature is precious to us, so precious that we love to recreate there. However, this should not be at the expense of that same nature. At the same time, we want to give every guest a fantastic time on the Sallandse Heuvelrug.

In this project, we use Robinson counting sensors to measure how busy it is in which place. We combine this with the day of the week, the weather forecast, holidays and events. Based on this and on guests’ wishes, we advise and tempt them to the trips (routes) where there is still enough space. And they can then immediately download those routes in their app. At the back end, there is a weighting that ensures that all places are recommended equally often.
Via a WordPress widget, entrepreneurs, visitor centres and tourist websites can in this way tempt their guests into a lovely day out without harming nature.

Gastvrij Overijssel & Nationaal Park de Sallandse Heuvelrug


Signposts in Waalwijk

Providing sustainable, eco-friendly pedestrian signposts to be placed in the centre of Waalwijk.

39 signposts, made of BioPanel, double-sided for flag mounting. By using BioPanel, the municipality of Waalwijk saves over 500 kg of CO2!


RBT De Langstraat in Waalwijk

The Spanish Road

Developing a long-distance E-bike route with several local loops for 20 cities, some of which are united in the Association of Dutch Fortress Cities. The route connects the cities and tells the story of the origins of the Netherlands. This origin story is largely anchored in the Eighty Years’ War. This cultural route will be the start of broad European cooperation. A cooperation that should lead to the development of the ‘Spanish road’; a cultural, European route where people will experience European history on the basis of the route the Spanish army took through Europe in the 17th century. Cycling the Spanish road will be a journey where people will experience European identity in a new way.


We have created a route chart with loose sheets secured with a ring. The basis for the route and the historical stories are the 20 fortified towns. These towns lie along a ribbon of over 500 kilometres. For each city, an E-bike tour has been developed with start and finish in the city. These local tours have been combined into one long-distance E-Bike route from Hulst in Zeeland to Coevorden in Drenthe. Thus, one has the choice of cycling the Spanish Way in an arrangement form, staying overnight along the way in the participating cities, or on a stage-by-stage basis. The route fan is on sale for €2.95. In addition to these route fans, each town has received its own fan sheet to promote the Spanish Way.


The Spanish Road is an initiative of Bernou Wagenaar, policy officer for Tourism Municipality of East Gelre, in cooperation with the Association of Dutch Fortress Cities.

Participating cities:
– Hulst
– Bergen op Zoom
– Steenbergen
– Willemstad
– Klundert
– Brielle
– Hellevoetsluis
– Geertruidenberg
– Heusden
– IJsselstein
– ‘s-Hertogenbosch
– Megen
– Ravenstein
– Grave
– Stevensweert
– Gennep
– Bredevoort
– Groenlo
– Oldenzaal
– Coevorden

Walking network Groningen

Routebureau Groningen has designed a walking route network through Groningen to make the province more attractive to walkers. This network will be signposted using junctions on recycled posts.

The walking network throughout the entire province was implemented with route signs made of BioPanel, a bio-based plastic consisting of renewable, plant-based raw materials. We covered the entire project and produced and supplied BioPanel.

Route office Groningen and Folkersma Routing and Sign

Walking network Veluwe

Routebureau Veluwe has designed a walking route network across the Veluwe to make the area more attractive to walkers. This network will be signposted using junctions on recycled and wooden (Douglas) poles.

A start has been made on the realisation of signage in two areas, namely Hoenderloo and Veluwezoom. The other areas will follow next. The route signs are made of Biopanel, a bio-based plastic consisting of renewable, plant-based raw materials. For the junction posts in areas of the Forestry Commission, wooden posts were chosen, made from Douglas fir trees that come from these areas. This project was covered, produced and installed by us.



BioPanel: Sustainable signage
In collaboration with Wageningen University and Transmare Compounding AbelLeisure has developed BioPanel, a bio-based plastic sheet material consisting of 100% renewable plant materials. This sheet material forms the basis for route markings used for the walking network across the Veluwe. Read more about Routebureau Veluwe’s experiences with BioPanel here.


Route office Veluwe

Monitoring crowds Midden-Delfland

Mapping the crowding of canals in Central Delfland.

Developing heatmaps that provide a clear picture of how busy the canals in Midden-Delfland are. In addition, the analyses and data are made suitable for the client’s GIS system. To obtain the information for these analyses, we installed Robinson counting sensors at 15 locations.


Hoogheemraadschap of Delfland

In the footsteps of De Ploeg

The aim is to give greater regional, national and international exposure to the life and works of the artists of Groningen Kunstkring De Ploeg in the landscape of the province of Groningen.

Part of this project are twelve e-bike routes along special places of artists of Kunstkring De Ploeg. The routes lead past places where Ploeg artists liked to sit, work or discuss. Through the Ommelanden with its vastness, wind and space. See the Groningen countryside through the eyes of De Ploeg. And see the wind stripes in the sky, discover the multitude of shades of yellow in the ripe grain and fall in love with the idyllic villages with their brick-built churches.

Kunstkring De Ploeg
In 1918, a number of young artists founded Kunstkring De Ploeg as a reaction to the artistic climate in Groningen. The name De Ploeg was coined by Jan Altink, one of the founders. It refers to the cultivation and reclamation of Groningen’s fallow ‘art fields’. And they did so successfully… Now, more than a hundred years later, it is impossible to imagine Dutch art history without the Groningen expressionism of De Ploeg.



  • Nine De Ploeg e-bike routes through the province of Groningen via cycling junctions. The lengths vary from over 50 km to multi-day routes of over 160 km
  • Digitised versions of these experiential e-biker routes for the RoutAbel app that navigates you and tells special stories along the way. Enhanced with photos and (art) historical background information about De Ploeg art group
  • Matching, handy route booklets, available free at the Groninger Store in the Forum and the Groninger Museum in Groningen

Routeboekje De Ploeg Noord-Groningen   

  • Surprising and inspiring De Ploeg markings in the landscape at special Ploeg locations along the e-bike routes
  • Monitoring of routes with the Robinson telsensor and the platform Slim Buiten!
  • Day and multi-day arrangements for De Ploeg
  • Development of a business model for sustainable preservation of the routes




Foundation De Ploeg in Stad en Ommeland
In collaboration with the Groninger Museum, Marketing Groningen and the Province of Groningen

Dutch Cycling Embassy

The Dutch cycling embassy aims to share our expertise and technology worldwide as the world’s number one cycling country, facilitating cycling worldwide as the most modern, efficient and sustainable way of transport. More »

Information panel Oude Begraafplaats Lochem

Producing and installing an information panel next to the entrance of the Old Cemetery in Lochem and producing smaller information panels that provide more info on the graves and the trees that are located there. The look & feel needed to have a link to the existing, historical sign above the entrance that features texts by the poet A.C.W. Staring.


An information panel produced from BioPanel placed in an oak frame. The panel features information that tells the story of the cemetery in an appealing way. The panel shows a walking route along the graves. The numbers on the map refer to particular graves. This panel is located next to the entrance of the site.
In addition, twenty smaller information panels with background information have been made and are located at various (numbered) graves. Along the walking route there are also ten panels with descriptions of certain trees.


Historical Genootschap Lochem

Information panels Naturpark Moor-Veenland

Providing 18 information panels for German, agricultural farms located within the Naturpark Moor-Veenland. Via junction routes, you will be guided past these farms while cycling.

18 information panels printed on both sides. We took care of both text and layout. The texts are in both German and Dutch. Some panels feature interactive elements. The International Moor-Veenland Nature Park is located in the regional triangle of Landkreis Emsland, Grafschaft Bentheim and the province of Drenthe.



Naturpark Moor-Veenland, Germany

Information panels herb garden De Bleike Lochem

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Producing and installing an information panel next to the entrance of the herb garden in Lochem and producing smaller information panels giving more info about the herbs in the garden.

An information panel produced from BioPanel 

placed in an oak frame. The panel features information about the herb garden. This panel is located next to the entrance.
In addition, there are four smaller information panels with made that are located at various herbs.

Historical Genootschap Lochem

Jesse Drabbe

If he can, this student from Lochem likes to help out in the field as well as in the office. For instance, Jesse pedals away many kilometres of cycling routes to see how many superfluous QR code signs can be found in the field. He also checks whether the routes are still correct. When it comes to hobbies, football is at the top of the list. Besides, he can often be found in his little studio making music. His style? Rap and hip-hop.

Waterway routes and info panels – Water board Amstel Gooi and Vecht

The Water board Amstel Gooi and Vecht wants both residents and tourists to enjoy the nature and water heritage in their region. Through a flyer, sailing routes and information panels, recreationists will be made aware of the beauty of this area and tempted to take to the water.


We have developed four digital boating routes that can be found in RoutAbel’s app. These routes are promoted through an informative flyer distributed at various locations along the waterfront. In addition, five information panels have been developed from BioPanel, a bio-based plastic composed of renewable, plant-based raw materials. These panels show the boating routes. They have been placed at various boat rentals.


Water board Amstel Gooi and Vecht

Farmers’ cheese route Zoeterwoude

The municipality of Zoeterwoude asked us to develop an experiential cycle route ‘Cheese’. The cycle route starts from one of the Singels in Leiden and is part of eight experiential cycle routes in the municipalities of the Leidse Ommelanden that strengthen city-country connections for recreational cyclists.

A 20 km Farmers’ Cheese Route that leads recreational travellers through the municipality of Zoeterwoude and past artisan cheese, ice cream and dairy farms. The route has been set up together with the farms/entrepreneurs involved. Along the way, the cyclist will receive information about the agricultural peat meadow area, the meadow bird areas, the historical buildings, the dairy preparation process the flowery roadsides/biodiversity and the bee landscape. The route is marked with yellow, rectangular signs depicting a white cow. The shape of this cow is reflected in the information panels located along the route. A number of audionetics and a bee panel provide further additional information about the area.


The project Farmers’ cheese route consists of:

  • A signposted cycle route of 17,5 km
  • A digital version of this cycle route in the app RoutAbel
  • 15 information panels scattered along the route (at cheese and dairy farms). The panels are made of our sustainable Biopanel
  • 3 audionetics, each with 3 short stories (for instance about meadow birds, old Zoeterwoude, cheese making)
  • A ‘masterpiece’, consisting of a life-size painting frame showing the Dutch skies of Zoeterwoude as a work of art. Recreationists can place themselves in the ‘painting’
  • A 3D map of the route, designed in the same look & feel as the information panels
  • @ information panels about the unique Bee Landscape in and around Zoeterwoude, again designed in the same look & feel. This panel is also made of Biopanel
  • A clear website, , which bundles all this information about  Zoeterwoude and the cheese and dairy farms
  • Setting up and maintaining a Facebook page Ontdek Zoeterwoude
  • A route booklet with background information, fun tips (also for children) and facts




Route booklet:

Municipality of Zoeterwoude, in collaboration with Province of South Holland and Holland Rijnland region

Jeroen Drabbe

Co-owner of AbelLeisure, the commercial man. Sees opportunities everywhere, even when they are not so visible. Usually enthusiastic. When he is not, Jeroen is really busy. He is an inspired communicator and knows how to market his products. If there is time besides work and family, this Brabander likes to do sports. Putting metres on his racing bike or running to clear his head.


BioPanel – Biobased signposts and information panels

BioPanel is a biobased CO2 neutral composite plastic sheet material consisting of industrial hemp and thermoplastic biopolymer. The sheet material forms the basis for route marking and information panels. The strength of the panels is comparable to usual HPL panels.

At end-of-life, BioPanels undergo upcycling, this is achieved by melting down the sheet material and processing it into new route marking or information panels. Eventually, we can also compost BioPanel. In doing so, we become the owner of our own waste. We guarantee a lifespan of 10 years.

An important vegetable raw material in BioPanel is industrial hemp. This annual plant thrives very well in Dutch moist soil. The plant can be harvested and used as a raw material after only a few months.

Using hemp in bio plastic has many advantages:

  • The fibre is much stronger than components used in plastic
  • The production of plastic based on fossil resources creates huge CO2 emissions, while flax is grown locally and absorbs CO2
  • Hemp is widely available and grows fast
  • Almost the entire plant is used
  • For sustainable agriculture, hemp is beneficial in controlling parasites and weeds

Due to the raw materials used, BioPanel has a natural brown colour. Information and signing is applied via a signface. In cooperation with 3M, BioPanel is provided with a PVC-free foil. A full-colour print is applied to this foil, after which the print is provided with a PVC-free protective laminate.

Printing on a PVC free foil is much more environmentally friendly than, for example, a screen printing method. At the end of its service life, the foil is removed from the BioPanel and undergoes recycling. The BioPanel is processed into the same panel or similar application again at a relatively low temperature.


Bicycle signposts in the province of Gelderland

Developing a sustainable solution for bicycle signposts at various locations in the province of Gelderland (between Apeldoorn and Arnhem).


For this purpose, we have developed 65 bicycle signposts made of BioPanel, a bio-based plastic consisting of renewable, plant-based raw materials. The construction surrounding the signs was designed to make use of existing brackets. The signs are designed in the standard white and red layout as required by law.

The signs are mounted on existing posts.


Province of Gelderland